The Long and SHORT of Copywriting.(tips on what length of copy is appropriate)(Brief Article)

POP QUIZ: WHICH LENGTH IS BETTER? SALES LETTERS COME in many lengths, ranging from one page to several. Conventional copywriting wisdom holds that long copy most often will outperform short. The maxim is, The more you tell, the more sell. Some copywriters have challenged this notion. They criticize

Publication: Target Marketing

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