Archive for August, 2007



The 11 cardinal rules of copywriting (and how to break them). (excerpts from 441 Tips, Trend, Guidelines and Rulebreakers for Direct Mail and Telephone Fundraisers) (Direct Mail)

Thursday 30 August 2007 @ 11:43 pm

In direct-mail fund raising it pays to follow the rules of copywriting. However, there are exceptions. (This article was excerpted from a forthcoming book, tentatively titled 441 Tips, Trends, Guidelines and Rulebreakers for Direct Mail and Telephone Fundraisers, to be published in March 1993 by

Publication: Fund Raising Management

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Copywriting Assignments

Wednesday 29 August 2007 @ 1:55 pm

There are numerous methods for you to acquire copywriting assignments. Within this article day, will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments.

There are many different online freelance marketplaces where you can acquire copywriting science. There are three particular websites which stand head and shoulders above most others. The first of these is www.guru.com. This is the biggest online freelance marketplace. He second of these three websites is www.elance.com. A third of these three websites is www.findafreelancer.com. Each of these websites has a search agent which can e-mail jobs based upon the desired search criteria which you would like. The third website is the European version of the first two. It is the smallest of the three but is still a significant source of good copywriting work. Most of the websites do usually charge a subscription fee, whether it be monthly or quarterly. This can be a great investment because you will have access to copywriting assignments that you would not normally have seen.

There are many other ways to acquire copywriting assignments other than using online freelance marketplaces. This is a place where you can use your creativity in selling yourself. Many companies in need of copywriting work will not normally look online first. They may go towards local contacts and sources that they have because they feel more comfortable using someone who they can physically meet with. You can take advantage of these needs by cultivating contacts within your region. Look into joining your Chamber of Commerce as well as other civic groups. Be sure to bring business cards with you and have a thirty second speech explaining what you do so that people remember what you do and who you are. Do not work at directly selling yourself to them at first but rather make the connection and allow them to come to you. People are more willing to do business with you when they actually know you rather then just a face on a website or an anonymous bid to a project that they post.

Another key when acquiring copywriting assignments is to make sure that you have a website. Many copywriters and professionals do not have a website and this can give you a competitive advantage. You can publish some of your past assignments on the Internet so that if people are interested, they can look at your website. You do not have to worry about e-mailing them any information and they will contact you if they’re interested. If you work on getting your site indexed, people searching the Internet for copywriting could also stumble across your website and provide in other source of leads for you.

When looking for copywriting assignments, the key is that you must sell yourself and think creatively outside of the box. If you set yourself up well, you will find that you will be inundated with work by consistently prospecting for new business using some of the techniques explained above.




SES - Search APIs

Saturday 25 August 2007 @ 3:49 pm

WebProNews - Nav is the founder and CEO of PageTraffic , a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization …

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Search Marketing Expert Releases New SEO Copywriting Book Revealing the Secrets to Higher Search Engine Positions and Website Conversions.

Friday 24 August 2007 @ 11:36 pm

BELLINGHAM, Wash., Oct. 27 /PRNewswire/ — Is your corporate Website battling poor positioning in Google and Yahoo! Search’s organic search engine results? It may be because your Web pages were not written according to search engine copywriting best practices. One way organic search engines rank

Publication: PR Newswire

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Sacramento

Thursday 23 August 2007 @ 7:14 am

Live at Seth’s House: The Copywriting Sessions

Author: dinkinflicka44
search_query=Sacramento”>Sacramento
Added: August 22, 2007

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zazoo little boy

Tuesday 21 August 2007 @ 10:53 pm

so,the original title is LITTLE BOY. it was made in 2003 for the belgian Market, and was never banned.Most of teh actors where friends. The dad is a copywriter and the concept came from Duvall Antwerp (agency)Fun to shoot once we where shure we had casted the right KID.

Author: FRANKFOX10
search_query=condoms”>condoms
Added: August 14, 2007

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The Los Angeles Dodgers: Foamfinger

Monday 20 August 2007 @ 3:58 pm

Advertising Agency: Young & Rubicam Brands, Irvine, USAExecutive Creative Director: Anthony DiBiaseCreative Director: Craig EvansAssociate Creative Director: Chris DeNinnoArt Director: Jason CamposCopywriter: Ben Peters, Ronnie LeeDirector: Michael ChavesProduction Company: BouncePublished: May 2007

Author: fabynhu
search_query=dodgers”>dodgers
Added: August 16, 2007

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Copywriting Tips

Sunday 19 August 2007 @ 9:32 am

Within this article today on copywriting tips, we’ll look at how you can acquire more clients as well as improve your writing skills.

Improving these two skills will allow you to have a meteoric rise in the income that you bring in. Many copywriters are very strong in their profession but are not very good at procuring clients. If you are able to sell yourself to potential clients, you’ll never find yourself short of work. The ability to sell yourself is what will set you apart from all the other freelance copywriters out there. You must make sure that you have a portfolio of your best work. Within this portfolio, you’ll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs. If you are able to e-mail this to your potential clients, this will help set you apart. They can see the professional work you have done in the past as well as the client base that you currently work with. If you are able to reference Fortune 500 companies you have worked with, this will continue to improve your credibility. If you are just starting out in the copywriting field, delete the potential references and replace this with more work that you have done in the past. If you have worked for an advertising agency and are beginning to freelance, make sure to include some the work that you have done at the advertising agency.

Two possible ways that you can acquire clients are to post at different contracting websites such as elance.com or directfreelance.com. You can also research companies who you can potentially see if they need work. If you spend time reading the business section every day, cut out articles that might be within your particular field and keep them in a centralized location. This could be a potential source of leads for you depending upon how the companies are doing and if it is in a predicament where your skills may be needed

If you want to learn more about writing great copy, look into learning more about Dan Kennedy. He is one of the world’s foremost experts on direct selling and reading through his book will give you some insights into how to write great copy. The book that you want to specifically pick up is called “The Ultimate Sales Letter.” This book breaks down the Kennedy system of writing great copy. By taking the time to read through this, you’ll be able to see what he has done to be so successful and he takes the time to look through different examples that you can see what works with in many of these advertisements.

Hopefully this article today on copywriting tips has proven to be beneficial to you. Stephen King was once quoted in Time magazine that writing is similar to working out. When you work out and lift weights, within a period of time, you’ll find yourself becoming much stronger and more muscular. The same can be applied to copywriting. If you continue to develop your skills and write habitually every day, you’ll find yourself becoming a better writer over the course of time. The key behind copywriting tips is that you must apply them.




How To Make A Good Headline Even Stronger Posted By : Peter Kohar

Saturday 18 August 2007 @ 3:21 pm

Guarantees, added incentives and, definite deadlines give an added sense of urgency and importance to your headline. A guarantee offers immediate backup for any claim stated previously. You still need to prove it, but the fact that the promise is guaranteed adds power and significance to the message of the headline.

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Newly relaunched WebCritique.co.uk offers new usability & web copywriting services plus a free website critique for 3 lucky readers; Prevent the cycle of site overhauls that fail to fix — http://www.webcritique.co.uk.

Friday 17 August 2007 @ 7:37 pm

M2 PRESSWIRE-10 February 2003-WebCritique: Newly relaunched WebCritique.co.uk offers new usability & web copywriting services plus a free website critique for 3 lucky readers; Prevent the cycle of site overhauls that fail to fix — httpwww.webcritique.co.uk(C)1994-2003 M2 COMMUNICATIONS LTD

Publication: M2 Presswire

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